Golden Travel's breakthrough came when a buyer from MYER spotted the bags at Melbourne’s Exhibition Buildings and purchased six for their flagship store on Bourke Street. The bags were a hit, selling out quickly and marking the start of the brand’s rise to prominence.
The 1960s saw a surge in international travel as it became more accessible, and Australians developed a growing appetite for exploring the world. Golden Travel met this demand by expanding its range to include luggage, bags, backpacks, business cases, wallets, and travel accessories.